Engagement 03 / Fractional Lead
Marketing leadership, without a full-time hire.
A senior marketing lead for your business, part-time: planning with your brands and vendors, directing agencies and freelancers, and reporting to the board every month.
6-month minimumScoped to your teamMonthly board reporting
What leadership covers
One person who owns the marketing plan.
The mix is agreed with you. These are the parts most distributors need.
Strategy and planning
A marketing plan tied to your brands, territories and sales priorities.
Vendor co-op planning
Co-op plans and the reporting your vendors and principals ask for.
Agency and freelancer management
Briefs, reviews and quality control for the people doing the work.
Monthly board reporting
One clear report: what ran, what it produced and what changes next.
Performance reviews
Regular reviews of pipeline, campaigns and channels, with changes agreed.
Leadership on call
A senior person to call when a marketing decision cannot wait.
Who it suits
When the business has outgrown ad-hoc marketing.
It suits owner-managed distributors and technical brands where marketing has grown around relationships and vendors.
- There is no marketing lead, or yours has left
- Vendors expect plans and reports you cannot produce in-house
- Agencies and freelancers need one person directing them
- A Growth System Build is live and needs someone to run it
A month, in outline
Review. Plan. Report.
01
Review
Results, pipeline and what changed in the market or with your vendors.
02
Plan
Priorities, budgets and briefs for the month ahead.
03
Report
A board-ready report and the next decisions.
Start with the
Commercial Diagnostic.
The Diagnostic shows what your marketing needs first, and whether a Fractional Lead is the right next step.