Enquiry-to-Quote Sprint · For B2B distributors
Your next order shouldn’t be lost between an enquiry and a quotation.
Capture, route and follow up every enquiry. Your team still prices and sends each quotation; automated quotation drafting is a later phase.
Enquiries arrive on WhatsApp, email and your website. Some are answered late, some never, and follow-up depends on memory. We build a controlled workflow that puts every enquiry in front of the right salesperson, on time, inside your CRM.
Request a Commercial DiagnosticSee the workflow ↓
Fixed scope. Human review. Your accounts, your data.
01 / Where enquiries go missing
Most lost orders were never refused. They were never answered.
Personal chats.
Enquiries sit in individual salespeople’s WhatsApp, invisible to the business.
Inbox without an owner.
Shared inboxes collect RFQs that everyone sees and nobody owns.
Follow-up by memory.
Whether a quote gets chased depends on who remembers.
No figures.
Management cannot see how many enquiries arrived, who has them or how fast they were answered.
02 / The workflow
From incoming enquiry to sales-ready action.
Choose a sample enquiry and follow it through the workflow.
Simulated demonstration. Sample data only — nothing you do here is sent anywhere.
Captured
Classified
Routed
Follow-up set
Reported
Scroll to move the enquiry along · hover or select a step to inspect it
Illustrative. Real workflows are configured to your channels, routing rules and CRM.
Try it with your own enquiries
See your workflow in about a minute.
Six quick questions about your channels, languages and team. The builder draws the workflow the Sprint would set up for you.
03 / Scope
One controlled workflow, five jobs done every time.
Included
- Workflow design, build and testing
- CRM configuration
- Client-editable routing and response-time rules
- A five-day parallel run alongside your current process
- Training
- A handover pack and runbook
- An acceptance report against agreed measures
- 30-day warranty
Not in the Sprint (available as later phases)
- Automated quotation drafting
- ERP, live stock or price synchronisation
- Chatbots or AI replies sent to customers
- Data migration or CRM clean-up
04 / Measured, not promised
We commit to what the workflow controls.
Before we build, we record your baseline. Acceptance is measured against it.
Capture rate
Share of enquiries that reach your CRM.
First-response time
From enquiry received to first owner action.
Routing accuracy
Enquiries assigned to the right owner first time.
Follow-up completion
Open enquiries actioned before their deadline.
Commercial outcomes such as quote conversion are tracked and reported, but we do not guarantee revenue.
05 / Diagnose. Build. Lead.
How it runs.
Phase 1
Diagnose
Map how enquiries arrive and where they stall; record the baseline; agree scope and measures.
Phase 2 · The Sprint
Build
Typically 3–4 weeks once access and prerequisites are in place, ending with a parallel run and sign-off.
Phase 3
Lead
Optional monitoring and optimisation: alerts, small changes, monthly performance reporting.
06 / Control
Built to stay under your control.
Human review where it matters.
Uncertain enquiries go to a named person. AI never replies to customers or sets prices.
Your accounts.
Automation, AI and WhatsApp accounts are registered to your business; we work with delegated access.
Data handled carefully.
Only the information needed for routing is processed, under a data processing agreement aligned with the UAE PDPL.
Works with your CRM.
Odoo, HubSpot and Zoho as standard; other systems are assessed during the diagnostic.
Built to be maintained.
Documented, monitored and recoverable, with a runbook your team can use.
The human part
Who leads the work.
Led personally by Vali Hashami, Founder & Marketing Strategist, with 15+ years of commercial and brand leadership across the UAE and GCC. Founder experience: Samsung, Sennheiser, Yamaha — gained before VH Studio L.L.C. was incorporated.
A few practical questions.
Do we need to change our CRM?
No. The Sprint works with Odoo, HubSpot and Zoho as standard. Other systems, including ERPs, are assessed during the diagnostic before anything is promised.
Can it handle WhatsApp?
Yes, through the WhatsApp Business API. Personal WhatsApp accounts cannot be automated, so we help you set up a business number if needed.
Does AI reply to our customers?
No. In the Sprint, AI reads and classifies enquiries only. Your salespeople respond, and uncertain cases go to a person.
What about Arabic enquiries?
Arabic and mixed-language enquiries are classified in the original language, with an English summary for the team.
How long does it take?
Typically 3–4 weeks once access and prerequisites are in place. We confirm the timeline after the diagnostic.
What does it cost?
It is a fixed-fee sprint, priced on the scope agreed in the diagnostic. Software subscriptions and messaging charges are paid directly by you and identified separately.
What happens after go-live?
There is a 30-day warranty against the agreed specification. After that, optional monitoring and optimisation is available monthly.
Can it prepare quotations?
Quotation drafting is a later phase. We scope it once your product data, pricing permissions and approval rules are clear.
Find out where your enquiries are stalling.
Start with a Commercial Diagnostic. We map your enquiry flow, record the baseline and define the Sprint before you commit.